Built for organizations that need structure – not more tools
2MD works with organizations and individuals who have outgrown ad-hoc processes, manual coordination, and dependency on specific people.
We don’t focus on company size.We focus on complexity, growth, and the need for systems.
If work feels chaotic, growth feels risky, or operations depend too much on individuals – you’re likely in the right place.
When the business depends too much on the founder
Who they are:
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Owner-led businesses
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SMEs with growing teams
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Companies transitioning from “doing” to “managing”
Typical challenges:
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Processes exist only in people’s heads
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Founders involved in everything
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Inconsistent execution
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Slow onboarding
How we help:
We help SMEs document, systemize, and structure how work is done so the business can operate independently of individuals.
Typical solutions:
Business Playbook, Custom CRM, process automation
When growth starts breaking what already works
Who they are:
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Companies growing in volume, clients, or complexity
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Teams expanding faster than processes
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Organizations preparing for scale
Typical challenges:
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Processes don’t scale
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Teams become misaligned
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Quality drops under pressure
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Leadership loses visibility
How we help:
We design scalable systems that support growth before it becomes a problem.
Typical solutions:
Business Playbook, Custom CRM, Custom ERP, system integrations
When spreadsheets and generic tools no longer work
Who they are:
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Agriculture and greenhouse operators
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Production-driven businesses
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Companies with logistics, inventory, or workflows
Typical challenges:
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No real-time operational visibility
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Data spread across tools and spreadsheets
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Decisions made on assumptions
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Tools don’t reflect reality
How we help:
We build custom ERP systems aligned with real operational logic and daily workflows.
Typical solutions:
Custom ERP, operational dashboards, integrations
When growth depends on sales clarity and follow-up
Who they are:
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B2B and B2C service companies
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Sales-led organizations
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Teams managing multiple leads and clients
Typical challenges:
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Inconsistent follow-up
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Poor pipeline visibility
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CRM adoption issues
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Sales knowledge tied to individuals
How we help:
We design CRM systems that reflect how sales actually happen — and that teams actually use.
Typical solutions:
Custom CRM, sales workflows, automation
When reach exists, but value is not captured
Who they are:
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Mobile publishers
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Media platforms
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Content-driven businesses
Typical challenges:
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Fragmented monetization
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Limited performance visibility
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Underutilized traffic
How we help:
We design media and monetization systems that connect distribution with measurable outcomes.
Typical solutions:
Mobi Promo, media infrastructure, analytics
Let’s clarify what you actually need
You don’t need every system. You need the right structure at the right time.
We’ll help you figure out where to start.